Fashion by Georg Simmel, The American Journal of Sociology, Vol 62, No. 6 (may, 1957), pp. 541-558
Georg Simmel explores at great length the dynamics of fashion, commenting on the affect of class distinction and economic progress on the transitory nature of the sociological phenomenon.
Quotes that stood out:
Thus fashion represents nothing more than one of the many forms of life by the aid of which we seek to combine in uniform spheres of activity the tendency towards social equalization with the desire for individual differentiation and change.
- I was struck by the consequence of this — as well as the point Simmel makes later in his essay, which is that it is impossible to avoid the influence of fashion. Even by attempting to ignore fashion, I still participate in it in the negative.
[Fashion] has overstepped the bounds of its original domain, which comprised only personal externals, and has acquired an increasing influence over taste, over theoretical convictions, and even over the moral foundations of life.
- I think this has increased beyond what Simmel observed in 1957. The television and more recently the internet have accelerated this consumeristic trend.















